Overview
In-store retail sales have been hard-hit by the pandemic. Not only were the stores shut for much of the last year, but piled inventory and rents added to fixed costs with a zero-income for a long time. Moreover, consumer behavior is also changing drastically. The post-pandemic customer is more comfortable buying online now for both convenience and added benefits such as discounts, cashbacks, etc.
One of the largest companies in industrial paint and home decor space was heavily impacted by the pandemic, as they suffered low sales with its retail partners across the country. The client was keen to help its partner in any which way they could—to both cope with the challenges. They were looking for a sales training solution to its retail partners that could drive higher engagement and better results. Organizing regional training camps, or a training workshop would not only add to costs, but also would not render the best results. Therefore, they reached out to ansrsource to create a digital sales training program that could engage learners and help boost sales in a post-pandemic economy.
Client needs
Faced with low retail sales amid changing consumer preferences and a global pandemic that left stores shut for months, the clients sought a solution to help provide sales training to their retail partners across the country. They also wanted to ensure that the training was engaging and involving for its partners.
Our approach
The ansrsource approach is always putting the needs of the client at the core and producing a solution around it. In this case, the ansrsource team’s mission was to curate engaging and interactive training modules for sales training.
The ansrsource team drew inspiration from Netflix’s super-hit show Black Mirror: Bandersnatch. The course modules were designed with a central character and situation, with multiple action options along the way. The learner would dictate the flow of the story based on the course of action chosen. The team made use of live action videos, animated sequences, and other instructional content including interactive, quizzes, and information check points.
This led to the creation of compelling training modules to train retail partners to sell better. Our team of highly skilled and experienced subject matter experts, instructional designers, animators, content developers, content writers, video editors, and programmers worked tirelessly to deliver modules for different sales scenarios, condensing vital information and gamifying the training to make it more interactive and engaging.
Learning techniques incorporated
- Video-based learning
- Interactive learning
- Assessment and remediation
- Mobile learning
- Gamification
- Story based learning
Results from the solution
The solution resulted in a more practical solution for on-site training, engaging and comprehensive training to address the competency gaps, similar results to in-person training, a cost-effective and innovative training solution, and a new revenue stream.
10 days
Turn around time
55,000+
dealers served
32.63
percentage increase in sales
10,000+
Hours of learning