Overview
Marketing has changed more over the last five years than it has in the last fifty. Continuously evolving trends in the marketing landscape force marketers to always keep learning. Marketers need to be one step ahead at all times and make sure that they are watching out for the latest trends and adapting their messaging accordingly.
The world’s leading association for marketing professionals recognized the need for marketers to continuously learn and grow. They also understood that it is difficult for working professionals to be able to undergo courses and programs because of time clashes. Therefore, they decided to create a
self-paced, online course for marketers around the world. The course was aimed at training marketers in social media marketing.
Client needs
The association wanted courses that marketing professionals could take at their own pace. They primarily wanted the course to be based on a textbook but wanted to include pointers from the latest trends and ensure that the dynamics of the social media marketing landscape were laid out in the course. One of their main goals was to increase enrollments and enhance learner engagement.
Our approach
The ansrsource approach is to always put the needs of the learner at the core and come up with a solution around it. In this case, the ansrsource team’s mission was to create courses that could increase enrollments for the clients and engagement for the learner. We also had to ensure that the course curriculum covered not just the reference textbook but also the latest trends and tactics.
Keeping all of these requirements in mind, the ansrsource team reviewed the text and the then-current social media landscape to not only describe the fundamentals of these social media platforms using lecture videos and case studies but also to allow learners to apply their understanding to develop a social media campaign using in-course interactives and capstone simulations.
Learning techniques incorporated
- Video-based learning
- Interactive learning
- Story-based learning
- Simulation
- Mobile learning
- Scenario-based learning
- Visualization
Results from the solution
The solution resulted in higher enrollment in courses for the clients and higher engagement & better learning for course takers.
23000+
learners enrolled
45,000
hours of learning